According to TIP managers, the group "simply ran out of money” after losing a large proportion of its annual funds and donations due to the increased “polarized political climate in the United States”, Haaretz reported.
The pro-Israel group was a proponent of “hasbara”, an Israeli concept seeking to legitimize Israel in the eyes of the world public opinion through disseminating propaganda.
The TIP formed in 2002 at the height of the second Palestinian Intifada, and sought to influence journalists and their coverage of Israel.
TIP activities gradually grew to cover multiple languages and countries, as well as conduct influence operations on the social media.
The group has been known for its hard-hitting stance against Iran and even Islam, going as far as promoting Islamophobia and conducting marketing research on how to “sell military action against Iran to the American public”.
‘We attacked the Iran deal’
The group prides itself on having lobbied extensively against the 2015 Iran nuclear deal, a key polarizing factor which also led to the group’s sharp decline.
TIP’s vice president and head of its Israel office Lior Weintraub, a former Israeli diplomat in Washington, described why the group gradually lost support among its donors.
“We attacked the Iran deal; because Israel became part of the internal American political debate;...because support for Israel became too complicated for some of them in these times,” he said.
Critics believe the pro-Israel advocacy group became too closely aligned with the regime of Israeli prime minister Benjamin Netanyahu, specifically in its bid to torpedo the Iran nuclear deal, alienating many American supporters across the political spectrum.
Consequently starting from 2015, the TIP lost a large number of its donations, and is currently on the verge of shutting down all together.
Last month, TIP CEO Josh Block, a former spokesman for the American Israel Public Affairs Committee, resigned from the organization, citing “the polarized political climate in the US, both in the wider body politic and inside the Jewish community”.
Despite Trump’s strongly pro-Israel foreign policy, the fall of the leading propaganda firm marks one of the latest signals of increasing negative public opinion regarding Israel in the US.
Trump’s strong stance on Israel has pushed Tel Aviv into the center of the American political discussion, resulting in increased debate about Washington’s support.
A recent Gallup poll found that American support for Israel has fallen to its lowest level in the past decade.